Gowns For The Unconventional Bride: Blog Series

A bride-to-be takes us on her personal journey of planning an unconventional wedding. 


While I appreciate the gentle flounce and swooshing train of a beautiful princess gown as much as the next bride-to-be, a traditional wedding gown isn’t for everyone, myself included.

My nuptials are in four months and I have yet to settle on the perfect, non-traditional gown. Now, before you gasp and enter in to a panic on behalf, let me explain.

Pictured above: Michaela Williams.

From the minute I got engaged (actually before that, let’s be honest here ladies, we all started a wedding Pinterest board pre-engagement), I’ve wanted an uncomplicated wedding with an ‘off-the-rack’ dress.

Luckily my darling fiancé and I share that vision and we’re planning our wedding accordingly, simple and stress-free with no bridal party (yes, you read that correctly) and a restaurant reception, but that’s another story... stay tuned.

The dress I choose to wear on my wedding day will probably be the most photographed item of clothing I’ll ever wear so it’s important to me that it reflects my personal style: modern, elegant and fuss free.

I set out to find the perfect unconventional wedding dress and it wasn’t as easy as I thought it would be – typing ‘non-traditional gown’ in to Google doesn’t quite cut it.

I’ve done some digging and found the following gorgeous unconventional gowns to share with you, along with a few styling tips from the experts.

(pictured above) Maticevski, Elopement gown : I adore all things Maticevski so the discovery of their bridal collection has me seriously excited. Showroom Manager Ebbany Dwyer says that the collection was designed for the “strong, fashion forward and confident woman who prefers modern elegance over your traditional”.

Ebbany’s styling tips: “Adding a statement shoe, cuff and earrings to the Elopement gown could really stand out, alternatively let the gown do the talking with simplicity”

(pictured above) Rue de seine, Blake gown: If you haven’t heard of this Kiwi, bohemian inspired label, I’d love to know which rock you’ve been living under.

Rue De Seine Designer, Greer Osborne’s styling tips: “One of the great things about wearing an unconventional wedding dress is you can do the same with your accessories. Anything goes, from a classic pair of understated earrings, to multiple boho bracelets and rings. We love to stack up the accessories with our gowns, however it’s important to feel like yourself on your wedding day; so trust your own taste and you’ll look and feel amazing”

(pictured above) Self Portrait, Penelope gown : Self Portrait’s intricate lace creations have been seen on Hollywood starlets and fashion bloggers around the globe and their new bridal collection is quirky, playful and accessible.This collection is perfect for the fashion conscious bride with a flair for frills and lace.

(pictured above) Juliette Hogan, Rebel skirt + Lennon cami: This home-grown brand branched in to bridal wear without a song and dance. Juliette Hogan Bespoke Manager, Olivia Brown, says that the brand aims to allow the bride to shine rather than letting the clothing speak for her.

Olivia’s styling tips: “We like to keep the styling pared back and luxe, we are not about fuss, frills or drama”

(pictured above) RUBY & Liam Celebrations, Melisma frock: The RUBY & Liam Celebrations collection brings the youthful and adventurous spirit of this well-known Kiwi brand to occasion wear. With customizable dresses and separates, this modern collection strikes the perfect balance between off-the-rack and custom made.

(pictured above) Grace Loves Lace, Arlo gown : This Australian label design beautiful silk and lace gowns and separates for the unique bride.

Grace Loves Lace Creative Director Megan Ziems’ styling tips: “Don't be afraid to set the pace! Don't restrict yourself to what you think you should style it with. We love a statement earring. Arlo with our Salita fringed earrings​, silk Chase choker and Dosa heels is a knock out. Add the Henri veil for the ceremony and wear a chic leather jacket for later in the evening”

(pictured above) Celine Rita, Pieta Gown: Celine Rita’s design aesthetic is relaxed, elegant and designed to flatter the female form.

Celine Rita Director, Celine Chapman’s styling tips: “My top tip for styling would be to wear your hair loosely pulled off your face, with a coloured gemstone cocktail earring and a simple nude heel”

With a myriad of stunning choices, which gown will I choose? Stay tuned for more on my journey toward my own big day including which of the above gowns I’ve chosen, how I’m getting my butt in to shape, my pre-wedding beauty treatments and more.

Michaela x

Follow Michaela on Instagram or read her bio.


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