What are you most excited about in the lead-up to your show at 2016 New Zealand Fashion Week?
I’m excited to showcase some of our unique one-off pieces on the runway, we will definitely cause a stir!
What is the inspiration behind this collection?
Our Spring/Summer muse is the modernist architecture of Vladimir Cacala. We photographed our campaign in two of his Auckland dwellings and the range reflects many of the ideals that underpin modernism: exposed internal construction, removal of unnecessary embellishments, and a garment’s form matching the wearer’s activity and lifestyle. The Groom collection will be a curated capsule of highlight pieces from within this season, styled for a wedding.
When did the preparations for the show looks begin?
We started making the garments about two months ago. This is the same amount of lead-time we recommend allowing for getting a suit tailor-made for something as important as a wedding.
How do you edit the looks that will be shown at NZFW?
Essentially we are showing a balance of formality to reflect the types of weddings that we tailor garments for regularly. These range from black tie to formal, to cotton casuals for beach weddings.
What is your advice to a groom who wants to stand out among his groomsmen?
A bit of continuity can be good, but grooms should consider adding at least one differentiating item or accessory. Perhaps your groomsmen don’t have a jacket but you do. Or try adding something like a pocket square or boutonniere to stand out.
What do you hope people take away from viewing your collection at NZFW?
It’s just the tip of the iceberg. Visit us in store – we have the largest collection in New Zealand of premium cloth, and groom/groomsmen attire.
How would you suggest budding designers get their foot in the door of the industry?
Leave a good impression during a internship, and if you don’t have a job by the end you’ll certainly have an advocate that will use their connections to help you.