Meet The Dream Team: Sally Eagle Bridal Designs

Mulling over your attendants’ looks and how to ensure they all feel the love for their ensembles? Take tips from talented Wellington designer Sally Eagle.

  • Story by As told to Philippa Prentice, Gown by Sally Eagle Bridal Designs & Photo Carolyn Haslett

Mulling over your attendants’ looks and how to ensure they all feel the love for their ensembles? Take tips from talented Wellington designer Sally Eagle, who’s poised to provide dresses for our Win Your Dream Wedding winner’s beautiful bridesmaids.

You design for brides, bridesmaids and flower girls – what’s your signature style?

In one word, I’d say romantic. My dresses are soft, floaty and comfortable. Each is designed to move beautifully as the person wearing it moves. My style is feminine and shows off the female form with pretty details of lace and chiffon.

What’s a great reason why a bride should choose you to design her dream dress and that of her attendants?

My goal for any bride is for her to have a dress that’s perfect for her and an absolute joy to wear on her big day. We really take the time to listen to our brides to ensure we get everything right. 

What’s something that successful bridesmaid ensembles have in common?

It's nice to have something that ties all the dresses together, but the bridesmaid and flower girl looks don't necessarily have to be all the same style and colour. I love it when people choose different styles but all in the same colour, or similar styles but in different shades.

How can a bride keep all her girls happy?

Choose a dress that they feel comfortable in and like – if you look good, you tend to feel good too. Make sure you have fun with your girls; make the planning and shopping enjoyable by going out for lunch or drinks afterwards.

What’s a mistake some brides make that should be avoided when outfitting a bridal party?

Having the same style of dress for girls with very different body shapes. If they all suit the same kind of dress, great, but if they have a mix of body shapes, I think it's a good idea to have different designs to suit each woman. That way they'll look and feel better and not compare themselves to each other.

Which bridesmaid dress styles work well for most body types?

A shift-style dress that you can pull in at the waist with a belt or sash is a safe choice, as it allows for a bit of customisation for each girl.


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